Food Sport International

Food Sport's team works across the related fields of food products and fitness/wellness programs to synthesize best of class ideas from the companies and countries who are leading those industries today. is an innovatine mobile app that engages customers through fitness challenges and user dashboards. FitBank is currently available on iTunes.


Food Sport specializes in providing data and analytic services. Using BI platforms and custom built data projects, Food Sport liberates actionable information from divergent data sources.


From product development, to financial analysis, supermarket/restaurant design and health & wellness lifestyle coaching .


"FitKitchen" is an educational, hands-on Consumer education and marketing program that helps people and families learn to lead healthier lifestyles. Founded on our natural evolutionary dietary habits of eating foods that are fresh, clean and real.

Welcome to Food Sport

There are too many diets. And too many workout regimes. And none that provide the complete path. Two things really do matter: what we eat, and what we do with our bodies.

The Fit Kitchen program begins by teaching a supermarket shopping strategy that employs a "GPS" navigation system that targets only the good stuff while avoiding the health-wrecking manufactured foods.

Integrate FitBank into Fit Kitchen
Live demonstration Fit Kitchen in the supermarket
Fit Food line of house label ingredients and minimally processed foods/meal solutions
Tailored "Fit Kits" for Customers with coached group exercise workouts, hands-on shopping trips and complete take-home meals
Food Sport International Mobile app FitBank and Fitkitchen

Food Sport

Case Studies


Today Coles is a leader in Australian food retailing, with more than 100,000 employees and over 11 million customer transactions a week in more than 750 stores throughout the country. Coles is owned by Wesfarmers Ltd Work Scale & Scope: Provided full scope consultancy for retail strategy, concept and product development, product range / assortment, marketing, branding and operations business process for Renewal stores.

Morrisons Supermarkets, Leeds, UK

Morrisons is one of the country’s largest supermarket chains, offering a range of goods including both branded and own label products. Our aim is to provide all our customers with the very best value for money wherever they live and uniquely, we have always charged the same prices in every one of our large stores.

Worked with leading consultant team to develop strategy to innovate all Fresh departments for the company's pilot store model. Worked on design for Fresh Food Hall, and created / launched new global artisan cheese shop to include concept design, product range, merchandising and partner training.

Andronico's Community Markets

Food Sport integrated the FitBank product into an Andronico's customer engagement program. Customers were provided healthy incentives after earning points by checking-in to fitness locations.

The program served over 1000 customers in the San Francisco area and was highly successful in engaging customers and driving healthy buying decisions. Food Sport's app on the iPhone was a proven engagement tool yielding a 25% coupon redemption rate

Food Sport International Mobile app FitBank and Fitkitchen


User Engagement

Your organization can define the FitBank challenge and our flexible mobile platform will run it.


Users will be motivated to purchase as an engaged user


Get a complete 365 degree view of your entire FitBank challenge with our extensive reporting generator.


The FitBank platform is flexible and can incorporate lots of challenge designs within our mobile platform.

GEO Location utilizes an advanced geo location system that allows check-in locations to be added dynamically.

Coming Soon to Android

The FitBank Android App will be here soon.

our team

Suzy Monford


Kristy Clarke

Director Fitness

Mike Seringer

Director Technology

latest news

We look forward to hearing from you

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